Wednesday, December 30, 2015

FAIRY WINTERLAND: YOUR BEST PHOTOS

One of the things we love to do here at Fairyland is to see and listen to your memories. We rounded up the best of your photos from Fairy Winterland. Thanks for sharing and we hope to see you in the park soon!
A photo posted by Michael Short (@saltyshortssss) on

A photo posted by DC Dance Center (@dcdancecenter) on

A photo posted by Jennifer Daniel (@jenniferxdaniel) on

A photo posted by Paul Mach (@drpaulmach) on

A photo posted by Michael Short (@saltyshortssss) on

A photo posted by Rhiannon (@rhiannonhicoca) on

A photo posted by Megan Mutimer (@missmeganmutimer) on

A photo posted by ryyyan (@ryyyan) on

A photo posted by Sarah Cohen (@sarahbryskcohen) on

A photo posted by Tiffaney Riggs (@tiffaneyriggs) on

A photo posted by Nick Cernak (@nick.cernak) on

A photo posted by Jacquelyn Krieger (@jacquelyn63) on

Wednesday, December 16, 2015

A LETTER TO YOU

Dear Fairyland Friends,

At this time of the year our thoughts naturally turn to family, friends, and gratitude. And so I’m writing to you, friends of the Fairyland family for whom we are very grateful—to ask you to make a year-end donation to Children’s Fairyland.

For thirteen years I have had the privilege of leading this one-of-a kind community resource. It warms my heart to see the extent to which Fairyland remains a beloved treasure for so many. It was especially evident during the celebration of our 65th birthday, when families across generations shared their connection to Fairyland with stories, photos, and gifts.

It’s evident every day Fairyland is open and enjoyed by children and families of all backgrounds. We are stronger today because of the dedication of donors, members, staff, board, and partners. As stewards of Fairyland we can all take pride in the joy we give. It’s a sentiment beautifully expressed by the leader of Brighter Beginning’s parent and baby program:

“We would like to thank you for giving our clients a memorable experience. Our clients have gone through many hardships in their lives and visiting such a happy place with their children has given them a sense of hope and optimism. Thanks for putting a smile on their faces.” 

We can celebrate what we’ve accomplished with your support. Last fiscal year we served:

  • 212,065 park visitors, including...
   o 16,069 free or subsidized admissions, including...
  1.  2,071 guests for 2014 Oakland Head Start day, and an additional 
  2.  1,789 attendees for the local relaunch of the Clinton Foundation’s Talk Read Sing campaign. 

We can celebrate the “rocks and gems” installed in the Jolly Trolly Tunnel, the restoration of our Carousel, a new barn for our dwarf dairy goats, and the constant and ongoing upgrades our staff and volunteers undertake to keep the magic of Fairyland alive: the gardens, the sets and rides, the new mural in the Japanese Tea Garden, the Happy Dragon’s roving eyes.  

We can celebrate innovative partnerships, the expansion of our educational programs, the commitment to affordability, and the 100 families who received free memberships this year. We can celebrate Fairyland’s contribution to early literacy and school readiness, so important for the lifelong success of our youngest kids.

And we can celebrate the opportunity to do more. Join me, please! All contributions will be gratefully received.

Here’s how we can put your donation to good use:

$ 123 helps provide a free Fairyland membership for a family with limited means
$ 260 helps fund one summer camp scholarship
$ 495 helps pay for chartered bus transportation to Fairyland for 80 children and chaperones
$1,250 helps our 24 year-old alpaca receive care at UC Davis when needed
$5,000 helps produce a professional dance performance for 450 OUSD 2nd graders

Your gift is the key that unlocks the magic of Fairyland now and for generations.
Thank you for choosing Fairyland for your charitable support!

Sincerely,







C.J. Hirschfield
Executive Director

P.S. Do you have someone on your gift list who “has it all”? Consider a gift to Fairyland in that person’s name. We’ll send a holiday card acknowledging your donation in their honor.

P.P.S. You can submit your donation in the enclosed envelope or online at www.fairyland.org

Tuesday, November 17, 2015

ALL HAIL THE PUPPET!

Last week, a great injustice was set right. After 17 years, the National Toy Hall of Fame in Rochester, NY, finally inducted ... the puppet.
The two other inductees this year were the game Twister and the water-blasting Super Soaker. Brand-name finalists that didn’t make the cut included American Girl Dolls, Battleship, Jenga, PLAYMOBIL, Teenage Mutant Ninja Turtles and Wiffle Ball; generic toys that were passed over included the coloring book, the scooter and the top.
As Children’s Fairyland prepares to celebrate the 60th anniversary of our historic puppet theater—the longest running in the nation—we couldn’t be happier that puppets were finally honored. But we are scratching our heads as to why this recognition took so long.
Puppets have been used for thousands of years and in nearly every culture. From the telling of folktales to the performance of religious morality plays, from political satire to vaudeville, puppets made of every type of material have been ubiquitous. More recently, and closer to home, a teenage Frank Oz was an apprentice in Fairyland’s puppet theater; his later work with the Muppets and as Yoda in the “Star Wars” movies helped catapult puppetry to popular culture on television, in movies and on the stage.
At Fairyland we have seen firsthand the magical effect puppets have on kids, both as performing objects and as toys of individual children. Our puppet shows captivate even the youngest audience members; they’re fascinated by the figures that are at both real and not real. In kids’ own hands, puppets allow children to create imaginary voices, plots and purpose.

To me, the best thing about hand puppets for kids is that the play is open-ended: It helps children develop coordination and manual dexterity, and the puppets become snuggly friends as well.

We’re so lucky to have the makers of the most innovative and engaging specialty puppets in the world right next door, in Emeryville. Since 1976, Folkmanis’s nature-themed puppets have won nearly every child-development, kid-tested and industry award. Right now, in our gift store, we carry the Folkmanis octopus, a little eagle, a baby sea otter, a zebra, a little porcupine, a honeybee and a screech owl.


Fairyland’s master puppeteer, Randal Metz, has observed the power of puppets over his 46-year stint at our park. Randal once saw a young girl who’d been terrified by dogs lose her fear after spending time with one of our friendly dog puppets. Last month, another girl wanted to come backstage to see, up close, a puppet that represented death. She and her father talked quietly about what death means. We’ve also seen many examples of autistic kids who are inspired by puppets to become more verbal.

Of course Randal is pleased about the puppet’s belated induction into the Toy Hall of Fame. “They’re toys—but come to life,” he says. There was only one time Randal adamantly refused to bring puppets to life: when a company wanted to hire him to do a special puppet show to be recorded and shown to employees who were being fired. Apparently there are a few places puppets shouldn’t go.

To see the complete list of Toy Hall of Fame inductees, including Fairyland favorites bubbles, blanket, stick, ball and cardboard box, go to www.toyhalloffame.org/toys.
-C.J. Hirschfield
C.J. Hirschfield has served for 13 years as Executive Director of Children’s Fairyland, where she is charged with the overall operation the nation’s first storybook theme park. Prior to that, she served as an executive in the cable television industry.  C.J. is former president and current board member of the California Attractions and Parks Association, and also serves on the boards of Visit Oakland and the Lake Merritt/Uptown Business Improvement District. C.J. writes a weekly column for the Piedmont Post and OaklandLocal, where she loves to showcase the beauty of her city and its people. She holds a degree in Film and Broadcasting from Stanford University.

Friday, October 30, 2015

CHILDREN'S FAIRYLAND SPRINKLES STARDUST OVER LITTLE CHILDREN

fANTASY
Over the 13 years I’ve run Children’s Fairyland, hundreds of adults have said it was their grandparents who brought them to the park when they were young. The tradition continues, and it’s not hard to understand why: We provide a safe, sweet place that invites intergenerational interaction. At Fairyland, the child is the leader of imagination-driven adventures, with no electronics or commercial influences to stand in the way of talking, reading and singing—three activities that have been proven to dramatically improve the chances of success of our kids.
During the holiday season, when so many grandparents visit family in the Bay Area, we delight in seeing multiple generations of Fairyland fans.
So due to this we decided to create Grandparents’ Week: the day after Christmas through Dec. 30. By welcoming grandparents with free admission, we hoped to embody the essence of the holiday season—families connecting and making lasting memories.
Grandparents’ Week is an unqualified hit with over 5,000 family members joined us last year.
At Fairyland we see the positive influence of grandparents every day; there are an increasing number of children in our community who live with their grandparents, or being raised by grandparents. But even if grandparents don’t live with their grandchildren, they nonetheless support parents by providing parenting tips, affordable childcare, much-needed breaks and more.
fairylandFor children who are in high-risk situations caused by poverty or trauma, grandparents can really make a difference in helping form a child’s sense of normal relationships.
Grandparents, we love you. Come grab your grandchild and visit Fairyland. Sprinkle your special brand of stardust …and, while you’re at it, buy the kids some cotton candy and a noisy toy; that’s also part of the gig.
Fairyland’s Grandparents’ Week is Dec. 26 through 30; 10 a.m to 4 p.m. Free for grandparents! During Grandparents Week, in partnership with ScholarShare, go tohttp://www.fairyland.org for the chance to win $500 towards a ScholarShare 529 College Savings Plan account!
-C.J. Hirschfield
C.J. Hirschfield has served for 13 years as Executive Director of Children’s Fairyland, where she is charged with the overall operation the nation’s first storybook theme park. Prior to that, she served as an executive in the cable television industry.  C.J. is former president and current board member of the California Attractions and Parks Association, and also serves on the boards of Visit Oakland and the Lake Merritt/Uptown Business Improvement District. C.J. writes a weekly column for the Piedmont Post and OaklandLocal, where she loves to showcase the beauty of her city and its people. She holds a degree in Film and Broadcasting from Stanford University.

Wednesday, October 21, 2015

KREEPIE LIVES ON

Next year, Fairyland’s historic puppet theater will celebrate its 60th anniversary with a number of wonderful programming firsts. We’ll be presenting a show created by master puppeteer Frank Oz (famous as the voice of Miss Piggy and Yoda) that was written when he was a teen. We’ll also debut a new version of “Puff the Magic Dragon.”

One first has special significance for us. It’s the first show in our history to have been created by a puppeteer working outside Fairyland.

The show’s creator (and narrated voice) is well-known to Bay Area audiences: Nick Barone, who died last December, at 47, of lung cancer. Nick had performed the sweet and funny “Tricks & Treats” puppet variety show at our park over the years during our Halloween Jack o’Lantern Jamboree, and guests of all ages loved it. The show featured Nick’s signature character: Kreepie the Cat, a feline who tries to control everything and everybody.

Nick Barone

Nick created eight shows, but this is the only one that will continue to be performed. “I just can’t see anyone else doing it,” Nick’s widow Rose told me. The couple used to wander around Fairyland, she said, appreciating its rich history and lack of cynicism. “And the theater is kind of a puppet temple,” she said.

Nick designed his first puppet when he was 8. His grandmother stuffed it for him, and Bob the Dog was born. Over the years Nick earned his living in Hollywood as a scene painter, but he decided he didn’t much like working for other people. He and Rose met at a puppet conference in San Diego in 1996, when she was a web developer interested in using puppets to teach kids about online safety and security. “It turned out to be a festival of love,” she said.

Kreepie Cat
The two of them eventually moved to San Jose, where Nick earned a great living performing at libraries, schools, country clubs, parks and private parties. He was even recognized occasionally on the street by his fans.

Nick loved hanging out with other puppeteers, which is how he came to meet Fairyland’s master puppeteer, Randal Metz, at a gathering of the Bay Area Puppet Guild in the 1990s. “He was Mr. Rogers with a sense of humor,” said Randal, who added that Nick was always generous in helping his friends out. “He would share ideas and talk through your problems. He was that type of guy.”

Randal recognized just how special Nick’s shows were. “Nick had a childlike innocence. I mean, this is a man who had a whole room of Legos.” Nick’s shows resonated with kids, Randal observed: The strange-looking creatures were never scary, but they sure were funny. According to Rose, Nick was inspired by Bugs Bunny’s ability to entertain both kids and adults—entertainment that can be enjoyed by the whole family.

It will definitely feel strange to have someone else perform the show that was Nick through and through. We’ll hear his original music and his voice – actually over a dozen voices that he created – on the soundtrack, and see the Muppet-style puppets and delightful monsters that have given so many people such joy. And, of course, Kreepie the Cat will live on at Fairyland and delight future generations of kids.

“Many puppeteers die, and their work is gone,” said Randal. But Nick influenced a generation or more of puppeteers through his workshops on building puppets, creating mouth mechanisms, using fabrics inventively.

Randal speaks for all of us when he says he feels honored that Nick’s family felt comfortable enough with Fairyland to entrust us with Nick’s legacy show. We’re proud to include it as part of our theater’s 60th celebration next year.

By the way, although the cat is named Kreepie, Rose said the puppet’s is far from creepy: the show is all about characters learning how to care about each other.

As for the performing troupe of puppets we’ll be welcoming soon, Rose said: “We know they’ll be in very good hands.” 

-C.J. Hirschfield

C.J. Hirschfield has served for 13 years as Executive Director of Children’s Fairyland, where she is charged with the overall operation the nation’s first storybook theme park. Prior to that, she served as an executive in the cable television industry.  C.J. is former president and current board member of the California Attractions and Parks Association, and also serves on the boards of Visit Oakland and the Lake Merritt/Uptown Business Improvement District. C.J. writes a weekly column for the Piedmont Post and OaklandLocal, where she loves to showcase the beauty of her city and its people. She holds a degree in Film and Broadcasting from Stanford University.


Thursday, October 15, 2015

SEEING THE UNSEEN

Hayok Kay is one of three people featured in a powerful and surprisingly inspirational new documentary about an unusual subject: the people who earn their living by recycling trash and selling it at Alliance Metals in West Oakland.

“Dogtown Redemption” had its world premiere last week at the Mill Valley Film Festival. For Iranian-born producer and co-director Amir Soltani, the film’s debut is bittersweet. While he admits to feeling exuberance and relief after working on the project for eight years, his elation is tempered by two recent events.

The first is the recent tragic death of Hayok Kay. The daughter of a prominent Korean-American family, “Miss Kay” was a feisty drummer in the 1980s post-punk band Polkacide. In the film, she struggles with mental health issues, but her humanity, heart, and tenacity come through.
Then, on Aug. 18, she was beaten to death by an unknown assailant as she slept on a sidewalk in Emeryville. She was 61.



The second event also occurred recently. After years of fighting a lawsuit by the Oakland City Attorney’s office for alleged “nuisance activity,” Alliance Metals has announced that it will be closing next August.

Amir wonders about the future of the estimated 500 to 1,000 people who rely on Alliance for their financial survival. These people are plagued by addiction, mental health issues, homelessness and poverty. But “Dogtown Redemption” makes you care about them. It celebrates the strength and smarts of the people we regularly see pushing and pulling carts through our city.

“The recycling center is also a community center, not a cabal of evil,” says Amir, calling Alliance “an ATM for poor people.”

That’s one perspective. Another is reflected in a recent press release from Oakland’s city attorney: “Neighbors say Alliance accepts stolen metal, encouraging theft of fences, construction materials and other items in the area, and that the thieves use the money they get from Alliance to buy drugs in the park across the street. Blight and trash have been constant problems.”

Amir, who moved to Oakland in 2005, says he knows what trauma and displacement are about. “The truth is, we have a refugee crisis in America—we call it homelessness.” He has worked in Afghanistan and in other developing nations where poverty is the norm. “In America, poverty is brutal, and those in poverty are criminalized and stigmatized.”

The other recyclers featured in the film are Landon Goodwin, a former minister and addict; and Jason Witt, who battles drug addiction. By the end of the film, each has taken steps to re-connect with what he’d lost. For Landon, the lost connection is God; for Jason, it’s martial arts. I was rooting for both of them as the film ended.

To make “Dogtown Redemption,” Amir raised more than $56,000 through a Kickstarter campaign. Now he’s talking with a distribution company to bring the film to a national audience. In addition, he’s received a grant to screen the film locally, for the purpose of outreach and engagement. He remains positive about finding solutions to the challenge of Oakland’s poorest residents.

“There’s a goodness in America that’s getting lost,” he says. “We want quick solutions, but a lot of people are getting crushed and trampled. We have a failure of imagination, love and leadership.”

Oakland’s unofficial recyclers block the street with 100 pounds of trash when we’re trying to get somewhere fast; they make noise at 5 a.m. as they go through our garbage; they steal shopping carts. Some do drugs; others use our streets as bathrooms. They may not have jobs (and there are a lot of reasons for that), but they work incredibly hard. Some city officials are trying to identify another site for a recycling center; there are sure to be those who will object.

As this issue plays itself out in our community over the coming months, I hope that as many people as possible will have the opportunity to see “Dogtown Redemption.” Once we have the opportunity to see the unseen, we’re changed.


“Dogtown Redemption” will be screened a second time Oct. 15 as part of the Mill Valley Film Festival.

-C.J. Hirschfield

C.J. Hirschfield has served for 13 years as Executive Director of Children’s Fairyland, where she is charged with the overall operation the nation’s first storybook theme park. Prior to that, she served as an executive in the cable television industry.  C.J. is former president and current board member of the California Attractions and Parks Association, and also serves on the boards of Visit Oakland and the Lake Merritt/Uptown Business Improvement District. C.J. writes a weekly column for the Piedmont Post and OaklandLocal, where she loves to showcase the beauty of her city and its people. She holds a degree in Film and Broadcasting from Stanford University.

Thursday, October 8, 2015

TIPS FOR RAISING BOOK LOVERS

Does your child like reading the same book over and over?


  • They understand it better each time, including the plot, vocabulary, and humor
  • They become more confident and enthusiastic about books and interested in the idea of reading
  • Let them fill in parts they know-- Make mistakes on purpose for them to catch or encourage them to say the lines they remember


What can you read besides books?


  • Street signs and street names while on the bus
  • Boxes or cans of food in the kitchen
  • Small signs in the grocery store, like for apples


Don't have a book with you?


  • Make up stories FOR your child -- You can change characters or use the same ones every time
  • Make up stories WITH your child -- Ask them what happens next or how a character should feel
  • Tell your child tales of your life -- "When I was your age..."




Toddler Storytime at Fairyland is Fridays at 10:30am and 3:00pm - 
for the before and after nap crowds.


  • Books specially selected for toddlers
  • Fun and lively songs
  • Body movement and finger-play
  • Site outside comfortably on our Emerald City Stage
  • A focused 20 minutes of literacy complements playing at Fairyland to stimulate your child's development


Want to know more about Toddler Storytime? Ask for Shana, the Education Director!

Tuesday, October 6, 2015

FAIRYLAND AND FRANK OZ

I was out of the country for the Sept. 12 broadcast of one of my favorite shows, “Wait Wait ... Don’t Tell Me!”, the syndicated news-quiz show on NPR. But it didn’t take long for a number of my friends to tell me about it as soon as I got home.

The special guest that day was Frank Oz, the movie director and co-founder of the Muppets. Before he faced a battery of questions from radio host Peter Sagal, Frank acknowledged that he had gotten his start as a teenage apprentice at Children’s Fairyland’s puppet theater.

Director/Muppeteer Frank Oz apprenticed at Children’s Fairyland as a teen; shown here with the park’s longtime puppetmaster Lewis Mahlmann at the park’s 20th birthday celebration in 1970.


It’s true: The voice of Bert, Miss Piggy and Yoda (and many other characters) does have a history at our park. And next year we’re presenting one of the shows he wrote as a teen.
In his introduction, Peter Sagal said that when he’s in Bay Area he enjoys running in “this park in Oakland, and passing this little amusement park in Lake Merritt…”

“Children’s Fairyland!” Oz interjected. He went on to say that he worked at Fairyland when he was about 14 years old, apprenticing and doing three shows a day. He created the Muppets with Jim Henson when he was 19.

We know the story well.

Frank was the son of puppeteers Mike and Frances Oznowicz, who married in Belgium and moved to Oakland in 1950. As a young boy, Frank performed shows with his parents at Yosemite National Park and all around the Bay Area. Given Fairyland’s puppet theater’s history as the longest running in America, it was only a matter of time before the Oznowicz family connected with the park.

Fairyland’s master puppeteer and resident historian Randal Metz tells us that Mike and Frances supported the theater on many levels: doing voices, looking over scripts, and --  in Frances’s case -- designing fabulous costumes for the puppets, many of which are still in use.

While he was still enrolled at Oakland Tech, Frank made the acquaintance of Jerry Juhl, who was six years older than he, and together they ran the well-respected Vagabond Puppets. (It operated under the auspices of Oakland’s Park and Rec Department and was based in what is now Studio One.) Jim Henson first saw the two teens perform at a Puppeteers of America meeting in Monterey County. “I want these guys!” said Henson, according to Randal Metz’s account.

Frank’s parents insisted he finish high school, but Jerry joined the Muppets in 1963 as a writer/producer. He played a key role in the success of the Muppets’ television and film projects.

It wasn’t long before Frank followed – shortening his last name to “Oz” along the way -- and the rest is television and film history. But Frank never forgot the little park that gave him his start: he returned in 1970 for Fairyland’s 20th birthday—and he brought Cookie Monster and Bert. Thousands of kids turned out for the reunion.

We haven’t heard from Frank in more than 20 years. We hope he’ll consider visiting next year when we produce a show he wrote way back in his Vagabond Puppet days. It’s the tale of a reluctant dragon, and it’s called “The Dragon Who Wasn’t.”  Randal is reworking the script, building the puppets and recording the soundtrack. One thing won’t change: the humor that has always been Frank Oz’s trademark.

We heard some of that wit on the “Wait Wait” broadcast, when Frank recalled being scolded for on Cookie Monster’s syntax—“me do this, me do that.” It could be hurt the kids’ grammar, some people warned.

His response: “You know, I don't think somebody's going to grow up [to become] a lawyer and say, ‘Me want to represent you’.”

I did lift an eyebrow when Frank recalled being “a sick kid ...  a puppeteer. I was very weird.”
We won’t repeat that to young Will, an 11-year-old puppeteer-in-training who’s been hanging out with Randal at our theater for a few years now, building puppets and learning other aspects of the craft.

It’s like Yoda said: Truly wonderful the mind of a child is.


Me believe that.

-C.J. Hirschfield 

C.J. Hirschfield has served for 13 years as Executive Director of Children’s Fairyland, where she is charged with the overall operation the nation’s first storybook theme park. Prior to that, she served as an executive in the cable television industry.  C.J. is former president and current board member of the California Attractions and Parks Association, and also serves on the boards of Visit Oakland and the Lake Merritt/Uptown Business Improvement District. C.J. writes a weekly column for the Piedmont Post and OaklandLocal, where she loves to showcase the beauty of her city and its people. She holds a degree in Film and Broadcasting from Stanford University.

Friday, October 2, 2015

WORKING TO LIVE


Earlier this year, Fairyland – and all of Oakland – lost one of our brightest lights. 
Susie Elkind had worked tirelessly and cheerfully to make her community a better place, and her life was cut much too short. She didn’t ask for attention or credit, so her name may be unfamiliar to you. But her life just may inspire you.



I knew many of Susie’s family members decades before I ever met Susie herself. My ex-husband studied drama with her  father at San Francisco State in the 1960s. I worked for Susie’s aunt on a community newspaper in the 1980s. I met Susie’s sister and nieces and nephews in the 1990s through a mothers’ group organized by a mutual friend.

I finally met Susie at Oakland Rotary. I’m a member; Susie ran the office. Every Thursday I looked forward to seeing Susie’s warm smile and viewing new photos of her nieces, nephews, grandnieces and grandnephews. And for years, every Tuesday morning Susie volunteered in Fairyland’s gardens, where she was the uncontested queen of deadheading roses.

But here’s the thing: Susie knew a million people from a million different worlds, so it had been only a matter of time before we connected. Sadly, it was much too short a time before we disconnected: On May 22 of this year, Susie died, peacefully, at her home.

In August, Fairyland was honored to host a celebration of Susie’s life. The service was sweet, loving and often humorous, and it gave legions of friends and family members a chance to learn more about this unassuming lady who truly worked to live, and not the other way around.

Susie held a variety of interesting part-time jobs—among her many skills, she was a stellar copyeditor—so that she could seek out adventures both locally and abroad. Here at home, I frequently ran into Susie at the Berkeley Rep and the Aurora, where she was a volunteer usher. She regularly attended jazz, opera and dance performances. Trips to New York and London for arts events, and jaunts to more exotic destinations, seemed to charge her batteries. She was a tap dancer and a diehard Giants fan.

Susie’s obituary observed that she had “stitched together a life full of ‘small-world’ stories,” and many of them were shared that night.  Susie’s sister, local writer Risa Nye, shared “Susie moments,” suggesting that if we experience them, we should take notice and remember Susie. I agree, and pass along some favorites.

You’re experiencing a “Susie moment...”

When you have the opportunity to dance, and you dance.
When you describe what you had for lunch or dinner – using your hands.
When you pack more events into a weekend than seems possible, especially if you urge your friends to come along.
When you are the first to arrive at the party and the last to leave -- after helping with both setup and cleanup,
When you step up and cut the wedding cake, because no one else knows how to.
When you root for the home team, no matter what, year after year.
When you send a birthday card via snail mail.
When you come to stay as a house guest and take over the kitchen to make several meals that are enjoyed by all.
When Fairyland horticulturalist Jackie Salas and I visited Susie shortly before she died, we told her that we wanted to plant a special rose for her at Fairyland. She thought a while about which rose was her favorite, and finally chose “Double Delight,” a fragrant and showy award winner. As soon as the weather cools down, we’ll plant a “Double Delight” in the middle of our bed in front of our Chapel of Peace.

Appreciating the beauty of a rose and taking the time to smell it—that’s definitely a Susie moment.


-C.J. Hirschfield


C.J. Hirschfield has served for 13 years as Executive Director of Children’s Fairyland, where she is charged with the overall operation the nation’s first storybook theme park. Prior to that, she served as an executive in the cable television industry.  C.J. is former president and current board member of the California Attractions and Parks Association, and also serves on the boards of Visit Oakland and the Lake Merritt/Uptown Business Improvement District. C.J. writes a weekly column for the Piedmont Post and OaklandLocal, where she loves to showcase the beauty of her city and its people. She holds a degree in Film and Broadcasting from Stanford University.

Friday, September 18, 2015

HAPPY 65TH BIRTHDAY TO US!

Originally Published September 9, 2015 in the Piedmont Post


Once upon a time, a group of kind villagers bestowed a magical gift on the children of their community. They called it Children’s Fairyland.



Now, on the occasion of our 65th birthday, please allow me to share with you – our special fairy godmothers and godfathers over the years – some of my musings, based on my 13 years at the helm of this very special place.

• On origins
World War II had ended. Baby Boomers were being born. Oakland was thriving. Members of the Lake Merritt Breakfast Club recognized the need in Oakland for a safe, imagination-driven environment where children could create, imagine, play and learn.
The nation’s very first storybook theme park opened on September 2, 1950.

• On longevity
After Fairyland’s successful debut, hundreds of copycat parks opened. But only a handful remain. Over the years, Fairyland itself experienced hard times. The City of Oakland ran the park until the early 1990s, when it no longer could afford to do so.

Again, it was the community that came up with the idea of creating a dynamic public/private partnership that would be run by a nonprofit organization.

Thanks to this partnership, we have benefited from bond measures and received funding from foundations, corporations, and individual donors. The new funding enabled massive restoration, renovations, and the creation of new park features that build on our traditions.
In short, the park returned to its former glory – and beyond – thanks to you!

• On relevancy
To remain a vital part of our community, we’ve also had to break some traditions. Many families in our community – the ones who would most benefit from a language-rich environment – could not afford even our modest admission cost. So we actively sought, and found, ways to subsidize their visits. Now we welcome over 16,000 family members each year at no or low cost. We also partner with150+ community groups to support our youngest and most vulnerable kids and to nurture their imaginations and their love of books and learning.

Head Start and Transitional Kindergarten Days, a Junior Animal Caregiver Program for foster kids, horticultural therapy for autistic kids – these are just some of the ways we connect with our community. Many of our school programs are now expanded, with content aligned to science standards.

• On what will never change
Over the last 65 years, we have never lost sight of who we are. We remain a non-commercial, low-tech, child-centered place of simple pleasures and beauty for young children to create, imagine, play, and learn: a place where families can engage and bond.
Of course, our renowned puppet theatre and children’s-theatre program will always be part of the fabric of Fairyland, welcoming new generations to the joys of live performance!

• On the next 65 years…
We are enthusiastic about Fairyland’s future. We want to expand on existing partnerships and develop new ones. We want to maintain and increase contributed revenue in order to stay affordable and free for those in need. And because we’re showing our age a bit, we want to accomplish some much-needed facility improvements with lasting impact.

What a joy it’s been for me to wear the big wings at Fairyland, and how proud I am to have had the pleasure of working with you – our staunchest supporters – over the years. Thank you for caring so much about our youngest kids. Our mission is in good hands because of you!.

Before we blow out the candles on our 65th, consider what you wish for Fairyland, and please, give a birthday gift that will help it come true. You’re the reason we’ve never lost hope of a happily ever after.

To make a donation, please visit fairyland.org. We appreciate every contribution, and we have some wonderful ways to acknowledge our thanks!

P.S. We appreciate donations of any amount!

Donor gifts of $65+ will be acknowledged on the giant birthday cake on display in the center of Fairyland during the month of September.
Donors of $650+ will receive one of our limited-edition, handmade sapphire metal commemorative keys, numbered 2 through 65 (while supplies last). Note: because of an extra coating they do not activate our Storybook Boxes.

The first donor of $6,500 or more will receive commemorative key number ONE!

Oakland’s Children’s Fairyland, America’s first storybook theme park, will celebrate its 65th birthday this month.

Happy 65th Birthday to Us!

-C.J. Hirschfield

C.J. Hirschfield has served for 13 years as Executive Director of Children’s Fairyland, where she is charged with the overall operation the nation’s first storybook theme park. Prior to that, she served as an executive in the cable television industry.  C.J. is former president and current board member of the California Attractions and Parks Association, and also serves on the boards of Visit Oakland and the Lake Merritt/Uptown Business Improvement District. C.J. writes a weekly column for the Piedmont Post and OaklandLocal, where she loves to showcase the beauty of her city and its people. She holds a degree in Film and Broadcasting from Stanford University.


Thursday, August 27, 2015

DRAWING TOGETHER


At Children’s Fairyland, we fire up the imaginations of little ones every day. Occasionally, though, we’re reminded that we can serve as a muse for adults as well.

Last week, after hours, we opened our fairy gates to half a dozen delightful members of the Urban Sketchers San Francisco Bay Area. They’re part of the global Urban Sketchers organization, whose mission is: “We aim to show the world, one drawing at a time.”  



Here’s what one of our visitors, Susan Ford, wrote on the group’s blog:

“When I saw The Lucky Dragon framed by that wacky wall and doorway, I had to sit right down and make a sketch. I always struggle with perspective accuracy and this colorful, off-kilter entrance was so much more fun to draw! Lucky Dragon's eyes rotated left and right, left and right. Only in a quiet Fairyland devoid of children are you aware of how loudly Dragon eyes squeak as they move.”



And from Carrie McClish:

“Everything was, of course, smaller but I can remember how happy a place it is. Especially for someone about three feet tall. There was Lucky the dragon with his fearless smile, Willie the whale, the little boot that kids still walk through to enter this whimsical place. When I came upon a castle, I had to sketch it!”

Other local institutions that have opened their doors to these local artists include the Oakland Zoo, the Ruth Bancroft Garden, Berkeley’s Edible Schoolyard and Oakland’s Champions of Humanity sculpture.

Urban Sketchers Bay Area is part of a global nonprofit organization that aims to “raise the artistic, storytelling and educational value of location drawing, promoting its practice and connecting people around the world who draw on location where they live and travel.”  

The rules of their game:
  1. Our drawings tell the story of our surroundings, the places we live and where we travel.
  2. Our drawings are a record of time and place.
  3. We are truthful to the scenes we witness.
  4. We use any kind of media and cherish our individual styles.
  5. We support each other and draw together.
  6. We share our drawings online.
  7. We show the world, one drawing at a time.
Fairyland supports these wonderful goals, and believes that art can help create community. That’s why we’ll be holding our third annual “Drawn Together” event on Sept. 25—an adults-only event where attendees can watch more than 50 of our local artists creating site-specific artworks. Later in the evening, all of the art will be sold at a single flat rate, with proceeds going to help keep Fairyland affordable for all, and free for those most in need.

What we love about the event is the interaction between the artists and our guests, who roam the park at night, with food, drinks and music. A spirited contest occurs when more than one guest fancies a particular piece of art, but the mood is friendly and fun.

Here’s what a Swedish sketcher, Nina Johansson, said about creating this kind of art: 

“Drawing a city isn't just capturing it on paper, it's really about getting to know it, to feel it, to make it your own."

For information on how you can join our local urban sketchers—who welcome beginners with no artistic background—go to urbansketchers-bayarea.blogspot.com. The group usually gathers on the first Thursday of each month for a sketch night that’s open to the public.


To learn more about Fairyland’s Drawn Together event, and to buy tickets, visit fairyland.org.

-C.J. Hirschfield


C.J. Hirschfield has served for 13 years as Executive Director of Children’s Fairyland, where she is charged with the overall operation the nation’s first storybook theme park. Prior to that, she served as an executive in the cable television industry.  C.J. is former president and current board member of the California Attractions and Parks Association, and also serves on the boards of Visit Oakland and the Lake Merritt/Uptown Business Improvement District. C.J. writes a weekly column for the Piedmont Post and OaklandLocal, where she loves to showcase the beauty of her city and its people. She holds a degree in Film and Broadcasting from Stanford University.