The Gnomes of Oakland

by C.J. Hirschfield

This is a column that originally ran on January 30, 2013, when the mysterious “gnomes of Oakland” appeared on PG&E poles all around the city. Fairyland did make contact with the anonymous artist, who told us he used walking his dog late at night as “cover” for attaching the tiny wooden canvases.

At our recent Turn the Page! children’s book authors and illustrators event, we featured one of our favorite local authors, Kamaria Lofton, and the new book in her “Kids Love Oakland!” series, “The Gnomes of Oakland.” The book tells the story of what the gnomes do at night. “They hide in plain sight and can only be seen by those whose hearts are filled with Oakland things.”

Local author Kamaria Lofton at Fairyland’s Turn the Page! children’s book authors and illustrators event reading from her new book, "The Gnomes of Oakland." 

Original column:

About a week ago, I discovered that another Fairyland employee and I shared an obsession. With gnomes. In Oakland.

There are exactly 11 gnomes between my house and Fairyland. I’ve counted. I first discovered them when I observed a young neighbor giggling in delight as she ran from telephone pole to telephone pole, her dad tagging behind. She was squealing and pointing to the base of each pole. Her dad observed my questioning look, shrugged his shoulders and said with a big smile: “Gnomes.”

My co-worker Emily first noticed them in December as she was walking to work. “My first sighting was on Park View, across the street from Fairyland,” she recalls. “Then I noticed another. And another. That’s when I became really curious and started keeping my eye out for them.”

Gnome and toadstool on a telephone pole | photo by Gene via Oakland Wiki

I did some research. Here’s what I learned.

The gnomes seem to be multiplying daily, spreading all over the city of Oakland. They are painted on pieces of what appear to be recycled wood, about five inches square. The little plaques appear at the base of telephone poles but not trees. Some of the gnomes are wearing pants; some are dressed in kilts. Occasionally there will be a drawing of a mushroom next to the gnome. The artist, who so far has chosen to remain anonymous, paints in what could be described as a folk art style, colorful and childlike.

According to rumor, the artist may have begun the project near a pizza joint across the lake from Fairyland, since there seem to be so many gnomes there. But Emily, who now goes on expeditions to search for them, is convinced that they’re on the move. “I’m so into them,” she says. No kidding.

You shouldn’t be surprised that Fairyland workers are happy about the gnomes. We follow the park founders’ credo of “a surprise around every corner” as we look to enhance the experience of our guests, and the gnomes represent the continuation of this spirit outside our fairy gates. As a matter of fact, one of our art department employees, Shannon, recently came up with a prototype for small “fairy doors” that we will be placing at various locations around the park, encouraging kids (and their adults) to engage in some interactive and imaginative play. The doors could open into gnome homes, couldn’t they? Or as Emily puts it, “Gnomes obviously fit in at Fairyland. That’s just a given.”

Which I’m sure is why, just as I was preparing to write this column, a reporter from the San Francisco Chronicle called me to say she was writing an article on the phenomenon. Who better to comment on the whimsical and wonderful side of Oakland than a Fairyland spokesperson?

Here’s what I told her, and what I’ll tell you now.

We celebrate the spirit of whoever went to so much effort to create happiness-producing art all over our urban neighborhoods. This isn’t just about kids: My white-collar husband got just as excited as our young neighbor when he discovered the little guys. Like me and Emily, he was tickled by the mystery, and by the gnomes’ effect on his imagination. Who painted them? One person, or a team? Do they work under cover of darkness? And the most basic mystery of all: Why gnomes?

We don’t mind if the artist or artists remain anonymous. But we do want to show them some Fairyland love by offering them one of our new gold-plated Magic Storybook Keys. There’s a great knothole in an old tree just outside Fairyland’s gates. We could arrange to leave it there.

If you’re reading this, Mr. or Ms. Gnome Painter, we hope you’ll decide to take us up on our offer. And we seriously hope you keep the gnomes coming. Because right about now, Oakland can use a little more art, a little more whimsy, and a little more community.

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C.J. Hirschfield has served for 17 years as executive director of Children’s Fairyland, where she is charged with the overall operation of the nation’s oldest storybook theme park.